Current examples of Falkenberg Media’s work

Isuzu Sales Deutschland GmbH

Brief:
Media strategy/planning PRINT
Launch of traditional advertising for the Isuzu pick-up D-MAX/N series in Germany 2008

Solution:
Target group potentials of relevant professional and private target groups were identified. The budget was split per target-group segment, a market outline of relevant print title segments was drawn up and a recommendation given for a media plan based on specified budgets. The ideal budget level was defined and media negotiations were carried out.
Falkenberg Media has been procuring media for Isuzu Sales Deutschland since 2009.

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The result:
The advertising campaign has increased market recognition and encouraged a significant rise in market shares since 2008, particularly for the D-MAX.

Current advertising picture.

Kultur-Gesellschaft Hayner Vereine GbR

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Brief:
PR
To enhance PR for the medieval Hayner Burgfest event in 2009

Concept:
A mailing list was created, contact was made or improved to editorial staff in print and electronic media. Press releases were edited and distributed, a professional press conference was initiated and co-organised.

The result:
Thanks to the support of Falkenberg Media, we have boosted the number of paying visitors since 2009 by around 1,600 or 16.5% and in 2010 we had 1,000 more visitors at the weekend.

Go to the video of the 2010 Hayner Burgfest>>
Follow the link for the current video of the Hayner Burgfest 2009 >>

Bäckerei Ebbing GmbH & Co. KG

Brief:
Media planning and procurement for posters
To display a new bread roll, posters in an 18/1 format were to be placed around the company's branches.

Solution:
Posters placed on a widespread basis around the branches.

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Result:
The posters and accompanying marketing activities were a huge success: An extra 50 bread rolls per day/branch were sold

Our direct or agency customers were or are:

• Bäckerei Ebbing GmbH & Co. KG, Coesfeld
• Beratungsagentur Lebensmittel
  und Bedarfsgegenstände, Darmstadt
• Best Western Hotels Deutschland GmbH
• Bethmann Bank AG, Frankfurt/M.
• Beurer GmbH & Co. KG, Ulm
• Daimler AG/Mercedes Benz, Sindelfingen
• DB Media & Buch GmbH, Kassel
• Deutsches Tapeten-Institut GmbH, Düsseldorf
• DIVAKOM Werbeagentur GmbH
• 1&1 Internet AG, Montabaur
• experimenta,Science Center der Region Heilbronn-Franken gGmbH
• Gries Deco Company GmbH, Niedernberg
• Heraeus Medical GmbH, Wehrheim
• HUT FRANKFURT Werbeagentur GmbH, Frankfurt/M.
• Isuzu Sales Deutschland GmbH, Flörsheim
• Kultur-Gesellschaft Hayner Vereine GbR, Dreieichenhain
• Landestreuhandbank Rheinland-Pfalz (LTH), Mainz
• Samsung Deutschland GmbH, Schwalbach/Ts.
• SunPower GmbH, Frankfurt/M.
• Vogelsänger Event GmbH, Bielefeld
• VTB Bank (Deutschland) AG, Frankfurt/M.
• Werbeagentur Beck GmbH & Co. KG, Esslingen-Liebersbronn